This doesn't mark the first time people were included in mapping. One of the more popular things on Google Earth is trying to catch people, vehicles, or odd happenings. However, the detail is nothing compared to reading license plates on Street View I even found Yahoo! ads in Google Maps which is cool because it means they are not censoring.
Yahoo Ad in Times Square
However, I'm wondering what legal rights they have for posting people, license plates, and personal information online. While I'm sure someone will raise a stink I don't know what can be done about it. The Street View maps were made by mounting camera equipment on top of a van and driving through the city.
Hey, baby!